THURSDAY PRE-CONVENTION WORKSHOPS ARE OPEN TO THE PUBLIC FOR REGISTRATION
Unlock Your Power to Influence: Learn How to Gain Support for Your Cause
SPEAKER: Chris Cummins
$175/person includes lunch
10:00 am - 4:00 pm
In your AG society, the right words in the right order can open doors. Positive funding conversations with your municipality. Attracting new board members and engaging with sponsors to cut bigger cheques. Rallying your membership. All of these become easier when you improve your ability to influence.
In this deep dive workshop, we provide you with real-world training that combines lecture components with hands-on team learning and practice with your peers to improve your ability to influence.
You will learn:
1. The keys to demonstrating passion and credibility:
People need to know, like, trust, and believe in you to believe in your cause. Learn how to inspire confidence and enthusiasm in others to join you and communicate your value as an AG society.
2. The formula to craft a compelling message:
Learn to articulate your cause's vision and impact clearly, creating a strong and persuasive narrative that resonates with your audience.
3. The secrets to identifying and connecting with your audience:
Discover who is likely to back your cause and then speak their language. Find potential supporters and tailor your communication to align with their values, fostering a deeper connection.
4. The steps to securing more support:
Cut through the clutter and make it easy for people to jump into action. Learn to streamline how people can help so that "yes" is the most straightforward answer.
5. The magic to leverage humanity:
We'll dive into using the magic of real-life stories and the power of the crowd to make your cause irresistible. Get ready to move people from "maybe" to "heck yes!"
Power up your influence with Chris Cummins, 7-time TEDx speaker and communication expert in this interactive session that will turn your ideas into impact.
Farmers Market Training
FREE
SPEAKER: Eileen Kotowich
1:00 pm - 5:00 pm
Join Eileen Kotowich, Farmers’ Market Specialist with Alberta Agriculture and Irrigation as she presents Market Manager Training. This workshop provides an overview of the Alberta Approved Farmers’ Market Program, the Guideline requirements, the roles of the various stakeholders involved in markets and an overview of the regulations managers and vendors should know. This is a required training for existing Alberta approved farmers’ market managers and is a good resource for those interested in sponsoring a new market. Joining Eileen will be a public health inspector with Alberta Health Services to explain what is and isn’t allowed for food vendors selling at approved farmers’ markets. Come to learn, share and get your questions answered.
Ice Arena Training
$100/person includes lunch
SPEAKERS: Chris McKenna and Larry Golby
10:00 am - 3:30 pm
Classroom
Plant Startup, Surface Preparation, Painting Your Ice White, Whitewashing Equipment, Sealing Your White Paint, Paint Migration – Why Your Ice Surface Has Grey Areas. Basic Refrigeration
On Ice Training
Review Of Painting Equipment, Process of Painting Ice White, Measuring of Ice Surface for Installing Lines, Circle, Creases, Logos, Etc. Ice Plant Tour., Ice Maintenance Practical & Theory, Measuring Ice Thickness, View of Header Trench – Areas to watch for Ice Edgers, Review of Ice Resurfacers – Zamboni & Olympia.
Marketing Genius: Strategy & Implementation
FREE SESSION
SPEAKER: Penny McBride
1:00 - 3:30 pm
You've planned a stellar event and booked the best attractions. But you still need an audience. This 2.5-hour workshop will help you create a results-driven marketing plan in eight proven steps. Understand the importance of consistent branding. Learn how to collect and use customer data to target key audiences and build better relationships. Discover how to leverage the media for additional exposure at little to no cost to you. Exchange clever low-cost ideas in a group round-robin. And discuss best ethical and legal practice of artificial intelligence in marketing.
